EEC 2019

AGENDA

09:30-11:00 • Spodek Arena Main Stage

 

THE FUTURE OF RETAIL, THE MARKET & CONSUMERS

Digital marketing
  • Most recent trends in marketing. Single- and multi-directional message. The role of social media
  • Digital marketing. Know your customer, personalisation of tools, mobility
  • From campaign to conversation. The role of PR tools – blurring the differences with marketing
  • The art of influencing. Followers, influencers, celebrities
  • Marketing in a time of fake news. Trust as capital
  • Often or intensively? Marketer and customer facing the excess of content

Prelegenci

  • Rafał Krauze

    Country Manager, trnd Polska
  • Tomasz Machała

    Vice-President for Publishing, Wirtualna Polska Group
  • Anna Sakowicz

    Chief Data & Analytics Officer, Publicis Groupe
  • Włodzimierz Schmidt

    Chairman of the Board, IAB Polska
  • Bartek Sibiga

    CEO, DDOB
  • Marcin Trzciński

    President of the Management Board, Mirror Investment
  • Artur Wyrzykowski

    Director, Centrum Customer Experience, ING Bank Śląski SA
EEC

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