THE FUTURE OF RETAIL, THE MARKET & CONSUMERS
Digital marketing- Most recent trends in marketing. Single- and multi-directional message. The role of social media
- Digital marketing. Know your customer, personalisation of tools, mobility
- From campaign to conversation. The role of PR tools – blurring the differences with marketing
- The art of influencing. Followers, influencers, celebrities
- Marketing in a time of fake news. Trust as capital
- Often or intensively? Marketer and customer facing the excess of content
Prelegenci
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Rafał Krauze
Country Manager, trnd Polska -
Tomasz Machała
Vice-President for Publishing, Wirtualna Polska Group -
Anna Sakowicz
Chief Data & Analytics Officer, Publicis Groupe -
Włodzimierz Schmidt
Chairman of the Board, IAB Polska -
Bartek Sibiga
CEO, DDOB -
Marcin Trzciński
President of the Management Board, Mirror Investment -
Artur Wyrzykowski
Director, Centrum Customer Experience, ING Bank Śląski SA