Preliminary thematic agenda

  • The day after tomorrow. To foresee a business world

    No limits. What do… globalisation, the ubiquitous World Wide Web, and the decentralisation of corporations actually mean?

    No dilettanti. What will an educational breakthrough bring?

    No waste. Green strategies: Are they prospects of good business?

    No ownership. ‘Using’ instead of ‘having’. Opportunities for smaller businesses?

    No people. The flood of technology: Is being employed becoming the privilege of the few?

    No complexes. Poland and the world – towards technological leaders?

  • Cloud in business and business in the cloud | EUROPEAN ECONOMIC CONGRESS

    Cloud computing – the key element of the 4th industrial revolution. Cloud technologies. Business on demand – the potential of cloud-based and online businesses. The inclination of the economy/businesses towards using cloud solutions. The level of cloud absorption among enterprises in Poland and Europe. The Polish National Cloud.

  • Go for the cloud!

    Business, an idea, and a product – on the advantages of IT in cloud computing. Costs, possibilities and benefits: What to choose for start-up? Do young businesses need IT architecture consisting of many clouds from different suppliers? From robotics to AI – the cloud as a foundation for innovative strategies. The growth of cyberaggression versus the security of cloud-based solutions and apps. The role of and prospects for the cloud in the 4th industrial revolution.

  • Industry 4.0 in Poland | EUROPEAN ECONOMIC CONGRESS

    The state and businesses versus technological development in key Polish industries. Steady progress or… going right down to the wire? The state of preparations for and implementation of the elements of the 4th industrial revolution in Poland. Reasons for differences of opinion. The state, corporations, smaller businesses, and universities – the necessary division of roles. The awareness of the need to set a course for Industry 4.0 solutions among Polish enterprises and managers. The cry for staff. How to prepare them well and on a larger scale?

    Conditions (educational, legal and financial) necessary for Industry 4.0 to exist on the scale of a single business.

  • Cybersecurity | EUROPEAN ECONOMIC CONGRESS

    Challenges, risks and countermeasures. The flow of a mass of information and the co-operation of a multitude of professionals multiply the risk. The Act on the National Cybersecurity System. Pranks, theft or blackmail for profit; industrial espionage; and political objectives – different faces of cyberaggression. Political and business risks. Wars without fire, or potential paralysis of critical infrastructure. ‘Do you want to defeat a hacker? Think like one.’ Critical moments – on how to fight cybercriminals today and tomorrow. Humans – the weakest link?

  • Business cybersecurity

    How to protect company secrets in the digital world? How much does it cost to minimise risk, and how to choose the right security solutions? Cybersecurity without large expenses: Is it a real option, or just a risky game? Start-ups in the market: Where do large companies make room for them? New technologies – new types of cyber threats. The Internet of Things, i.e. a fast-growing, but poorly secured market.

  • Artificial intelligence | EUROPEAN ECONOMIC CONGRESS

    The potential and importance of AI in the economy and in the process of civilisation development. AI Vibes – areas of influence of data science. Directions of application – current and prospective. Risks – apparent and actual.

  • Trends in AI. A start-up algorithm

    The most promising directions of AI application – today and tomorrow. In what fields can the algorithms created by start-ups and young businesses compete with tycoons’ products? The success of young businesses – case studies.

    Buy to sell – AI as the mainspring of strategies, services and products in a young business. AI specialists: Are we facing the risk of a brain drain?

  • Big Data | EUROPEAN ECONOMIC CONGRESS

    Data in the economy – a revolution in progress. Big Data Talks – open data: Where? When? On what scale? Competitive advantage thanks to access and data processing. Profit and freedom versus administration and business: How to reconcile contradictions? American, Asian and European perspectives on the use of data in business. In search of a universal formula.

  • The Internet of Things | EUROPEAN ECONOMIC CONGRESS

    IoT versus the digital transformation of the economy. IoT Flow, or communication between machines and systems: What do we get out of it? The Industrial Internet of Things and the idea of an intelligent factory being implemented. IoT in the city, trade and services, as well as in agriculture and healthcare.

  • Digital sustainable development

    The digital economy and sustainable economic development – dependencies, opportunities and risks. Social risks of technology development. The role of humans in the 21st century – hopes and fears of futurologists. Business and communication online – between freedom and regulation. The draft EU Digital Services Act, or how not to throw the baby out with the bathwater.

  • E-commerce and technologies | EUROPEAN ECONOMIC CONGRESS

    Trading in the phase of deep digitalisation. Will there be online services only? The effects of those phenomena on traditional business. The latest trends in e-commerce – new models for actions, and technological tools – logistics and infrastructure. Tools for optimising e-commerce in practice.

  • Go Global online – expansion in the world of e-commerce

    Purchasing platforms as a business booster for start-ups.

    An algorithm will determine the ‘to be or not to be’ of your business. Be prepared for change.

    Is a unique range of products and services enough? Constituents of sales success on purchasing platforms.

    The pulse of e-shops – ratings, comments and opinions. Crisis as an element of e-reality.

    A large stream of money for online business development. How to make use of it?

  • The shoppers’ era | EUROPEAN ECONOMIC CONGRESS

    The new consumer dictates terms: Where? How? Is it really so? Smart shoppers online – their knowledge, behaviour, habits, and satisfaction. On the paths of reaching customers: social selling, netnography, and crowdsourcing. Ways in which the start-up business inspires and creates new shopping needs. The future of shops on the smartphones of Generation Z.

  • Fintech | EUROPEAN ECONOMIC CONGRESS

    Fintech start-ups as partners of the banking sector. The concept of a digital bank: How? What for? For whom? Do we know the preferences of new clients? What and how do young people want to do with money using technologies? What digital tools will help the banking sector face new challenges – including those related to public services? AI in the financial sector. Pressure from big technological players (GAFA).

  • ePayments (ePłatności) in the economy | EUROPEAN ECONOMIC CONGRESS

    Cashless trading in search of a standard. Digital payments and electronic settlement – popular solutions for businesses.

    E-commerce payment systems – optimisation in progress. Customer requirements – functionality, flexibility, security and simplicity.

  • Brands in the digital era | EUROPEAN ECONOMIC CONGRESS

    The identity and face of a brand in the digital transformation process. Hashtags and Instastories live a life of their own, but what about the product itself? Humans as a brand – e-brand as the followers’ guide. ‘Likes’ and the community determine the value of a personal brand. An effective message versus new branding tools. Loyalty, trust and exclusivity – brand values according to manufacturers and consumers.

  • YouTubers, vloggers, influencers…| EUROPEAN ECONOMIC CONGRESS

    The one and only, unique, and exceptional – in pursuit of originality. A well-known face shapes opinions online. Image and relations as capital. How to use new celebrities and e-forms of expression for promotion? Matching an influencer’s profile to a product. Possibilities of scaling original projects.

  • The gaming and e-sport industry | EUROPEAN ECONOMIC CONGRESS

    Dynamics, economic situation and potential of the gaming market. Their bearing on other industries. How does gaming change under the influence of a more mature client? The role of e-sport events. New technologies in the e-gaming industry. 5G is coming – the industry in the cloud; new opportunities and possibilities. Trends in game design – specialists, teams and budgets. A game as a product, a message and an environment – trends in influencer marketing. A streamer by profession, or how to build a community. Is it a sport just like other sport disciplines? Organisation and management of an e-sports club.

  • Technology for the air | EUROPEAN ECONOMIC CONGRESS

    Ways in which new technologies (in the power industry, transport, and the construction industry) support the fight to improve air quality. Renewable energy sources; energy efficiency and thermal efficiency improvement; e mobility; filtering and purification technologies; and innovation. Costs and applicability versus needs and effects. The idea of green cities – emission-free zones, smog absorbers and other solutions. Presentation of selected technological innovations, systems and equipment aimed at improving air quality.

  • Technologies for climate | EUROPEAN ECONOMIC CONGRESS

    Areas of technological research in response to the climate crisis: What is the direction of science and imagination? Examples of technologies with high potential. Innovative companies – their activity in the ‘green business’, the lower barrier to market entry, and specialised support tools. Sustainable development in the strategies pursued by large companies and investors – an opportunity to implement revolutionary ideas. Higher risk tolerance in green innovations. The role of ethics in project selection. Presentation of selected solutions aimed at reducing greenhouse gas emissions. Implementation history and effectiveness.

  • StartGreen – green technologies for everyone

    Apps for environmental protection. Green technologies that suit any budget. Apps for the eco-aware. Technological development itself is a burden on the environment.

  • A city of the digital era: How to become ‘smart’? | EUROPEAN ECONOMIC CONGRESS

    Time, quality of life, the efficiency of operation and management, and sustainable development: What counts in a city? What kinds of investment and solutions do ambitious metropolises and their residents need? Gadgets or priorities – on expectations regarding the implementation of smart city solutions. The city in a smartphone – apps that make life easier. The most promising areas of urban digitalisation. There is more to it than just infrastructure: How to integrate an urban organism with buildings, and what are the benefits of doing so?

  • Why coworking? | EUROPEAN ECONOMIC CONGRESS

    • The coworking market in Poland against the backdrop of Europe: Where are we? What is the potential? What are the prospects? The coworking sector has been growing strong and is all the rage in the labour market now. It is changing the style and working conditions in offices. Will coworking dominate the office sector in the future? Lower prices, attractive locations, flexibility, or maybe an antidote to loneliness: What makes people use coworking?
    • Work-it-up – we pick the best coworking facility in Poland. Chain-based, local, and corporate – on how coworking concepts were created. History, plans and creators.
  • The future of property is called proptech

    That machine cannot be stopped. Security, savings, and advantage – proptech solutions and their impact on the development of the property market. Where will the greatest revolution take place? How to encourage businesses to implement innovations? What is the most serious challenge?

  • Global edutech

    The turbulent development of educational technology. The value of that market. Reasons for the boom. Main trends. Changes in customer expectations. Polish achievements and opportunities for young businesses. Should one make their debut in the global market, or should they first start operating in the national ‘testing ground’?

  • New medical technologies – from design to the patient | EUROPEAN ECONOMIC CONGRESS

    • What is innovation and what is novelty in medicine?
    • Selected technologies changing the face of modern medicine
    • Precision medicine. A paradigm shift in the approach to therapy
    • Immuno-oncology. The ‘Copernican Revolution’ in cancer treatment
    • Faces of the digital revolution in medicine – from smartphone apps to artificial intelligence
    • A medical robot – a doctor’s slave or a patient’s hero?
    • Drug and non-drug medical technologies: How do we finance them?
    • The range of guaranteed benefits versus the availability of new medical technologies
    • From idea to industry, i.e. let’s talk about the implementation and commercialisation of R&D results
  • Biotechnologies | EUROPEAN ECONOMIC CONGRESS

    The biotechnology market – the pace of its development, and its value. The growing importance of biotechnology in the economy. Development of Polish biotechnology; high teaching standards; and the research and implementation potential – an incentive for investors. Polish leaders in biotechnological innovations. Start-ups in biotechnology: Autonomy or co-operation with giants? The importance of intellectual property protection – for business security and business valuation.

  • Foodtech instead of fast food

    Start-ups pick up trends faster and occupy attractive niches in the food market. Protein as the highlight of the shelves of the future – healthy, plant-based, and insect-based food. Smart packaging in the times of ‘no waste’. From functional and precision food to laboratory food. New technologies in the fight against obesity. The whole truth about the consumers and their diet in the app.

  • Start-ups and investors | EUROPEAN ECONOMIC CONGRESS

    From delight to excess. Easy money, mirages and overvaluation: Is it over now? Is the interest in start-ups in their initial phase decreasing? Young businesses versus investors and big business – between enthusiasm and cool headed calculation. A chance of a new opening – maturity and experience in relations between technology companies (that evolved from start-ups) and investors. Making a living from grants: How to reduce the scale of the phenomenon without stifling innovation?

  • VC on the hunt | EUROPEAN ECONOMIC CONGRESS

    What do venture capital funds invest in in Poland? Conditions for market recovery. Are there too few interesting projects? Specialisations – industries and groups of companies that individual funds are looking for. The smart version of investing? Values contributed to a business by VC.

  • Houston, we have a problem… When does an investor prove indispensable, and what kind of investor is needed? Why do so many start-ups in Poland miss out on external financing?

  • My business – from idea to success. How do I work? What do I focus on?

  • Scale up your business. How to create models? Stages of growth – team building and management

  • You do it wrong! A catalogue of errors. A start-up impossible to invest in – description of a disaster

  • Become a Social Media Ninja. Customers, coverage and image in social media – business and marketing fields

  • Ten trends in e-commerce. How to make use of them in your business?

  • #networking. A network of contacts is your capital. How to build it and benefit from it?

  • Develop your business online. What to learn from the best?

  • Shape your brand. On start-up strategies

  • If you are good at something, tell others about it. Public relations in young businesses

  • Your job is your life. Management and organisational culture in the businesses of the new era

  • From popularity to money. Social media pave the way to your own business

  • How to create brand content that will not be lost in a multitude of information?

  • How to fight for authenticity and credibility in the times of fake news?

  • How to create one’s own business out of passion, knowledge and talent?

  • How to become an opinion leader in social media?

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