Initial thematic scope
We want to hear your voice
Do you know what should be on the agenda? Do you want to deliver a speech on one of the stages? Co-create the agenda with us – suggest a discussion topic. We are looking forward to your observations and ideas. The most interesting of them will be taken into account when creating the programme. As in previous years, the agenda of the meeting in Katowice is created with the authentic involvement of participants and organisers. We are waiting for your proposals until July 15, 2020.
The day after tomorrow. Predicting the future of business.
No boundaries? Globalisation, the prevalence of the Internet, remote economy. No place for slackers. Educational breakthrough and demand for new competences? Zero waste. Green strategies – stable business perspective? No ownership. “Using” rather than “having”. Opportunities for smaller companies? No people. The invasion of machines and robots. Work as a privilege? No inhibitions. Poland, the world and top technologies – who is slowing down and who will accelerate?
Start-ups and investors
Time of trial. Easy money, inflated prices – is it all over yet? Demand for start-ups during a recession. New businesses and their relationship with investors – what are the parties interested in? Crisis as a chance for a new opening? Maturity and experience of technological companies developed from start-ups in their relationship with investors.
On a roller coaster of trends and tendencies.
StartGreen – budget green technologies. Apps for eco-friendly citizens Proptech – safety, savings, advantage. Solutions for the real estate market. Global edutech – value of the market, causes of development, main trends. Changing expectations of consumers. Foodtech and niches on the food market. From functional and precise food to food made in laboratory. Everything about a consumer and their diet in an app.
E-commerce and technologies
(common session of the European Economic Congress and European Tech & Start-up Days) Digital as a strategic direction of development. Commerce in the phase of deep digitalisation. New tools – technologies, logistics, infrastructure. Precisely processed data – the competitive advantage of e-commerce. Payments in the fight for perfect customer experience.
Go Global online – expansion in e-commerce.
(common session of the European Economic Congress and European Tech & Start-up Days) The rise of the phoenix – e-commerce as the beneficiary of the pandemic-inflicted crisis. Marketplace – a natural place for the development of global sales. Everyone wants to bask in the glory of e-commerce but how to stand out from the crowd? Significant resources for the development of e-commerce. How to use them?
Cloud in business, business in cloud
(common session of the European Economic Congress and European Tech & Start-up Days) Cloud computing – key element of the 4th industrial revolution. Cloud technologies. Business on demand – the potential of technology vs. companies’ ability to implement cloud solutions. The level of absorption and value of the market. Public, private and hybrid cloud. Investments of global major players – does Poland stand a change of becoming a regional leader?
(common session of the European Economic Congress and European Tech & Start-up Days) The potential and significance of AI in the economy and the process of civilizational development. The development of AI: promises and expectations vs. facts. AI Vibes – areas influenced by data science. Means of use – current and potential. Acceleration of digitalisation as a measure of the usability of AI-related technologies. Autonomic machines – should we be scared?
(common session of the European Economic Congress and European Tech & Start-up Days) Data in the economy – an undergoing revolution. Big Data Talks – open data: where, when, on what scale? Competitive advantage stemming from access and the processing of data. Profit and freedom, security and privacy, health and surveillance – how to reconcile contradictions? American, Asian and European perspective on the use of data in business, healthcare and security systems.
The Internet of Things
(common session of the European Economic Congress and European Tech & Start-up Days) IoT and the digital transition of the economy. IoT Flow, i.e. the communication of machines and systems – how do we benefit from it? The industrial Internet of Things and the idea of a smart factory under development. Germ-free production – a permanent tendency? IoT in the city, commerce, services, farming and healthcare.
(common session of the European Economic Congress and European Tech & Start-up Days) The intensifying flow of information and the growing popularity of remote work, lack of the ability to implement technological solutions, outdated solutions and other cyber threats. Act on the national cybersecurity system. Data theft, blackmail, business espionage, politically motivated abuse – many faces of cyberagression. Cyber warfare as a threat of paralysing critical infrastructure. Human – the weakest element? New, effective tools and methods of protecting privacy and secrets of companies in the digital world. Spendings on risk management – cybersecurity market?
Marketing in digital world
(common session of the European Economic Congress and European Tech & Start-up Days) Current marketing trends: hybrid campaigns, dialogue and new models of reaching the customer. The role of (social) media in brand managements, reactions to the fragmentation of markets. How do barriers to reaching customers disappear? Who benefits from it? New technologies in Out of Home communication. Sharing information publicly vs. the standard of living – how to convince municipal authorities that it is worth sharing digital information in the public space?
(common session of the European Economic Congress and European Tech & Start-up Days) The pace of development and value of the biotechnological market. The growing significance of biotechnologies in the economy. The development of Polish biotechnologies – high standards of education, research and implementation potential as an incentive for investors. Polish leaders in the field of biotechnological innovations. Biotechnological start-ups – independence or cooperation with giants? The significance of intellectual property protection – for the security of business and valuation of a company.