AGENDA

09:30-11:00

 

DIGITALISATION. NEW TECHNOLOGIES

Cloud in business, business in cloud

(common session of the European Economic Congress and European Tech & Start-up Days)

Cloud computing – key element of the 4th industrial revolution. Cloud technologies. Business on demand – the potential of technology vs. companies’ ability to implement cloud solutions. The level of absorption and value of the market. Public, private and hybrid cloud. Investments of global major players – does Poland stand a change of becoming a regional leader?

11:30-13:00

 

DIGITALISATION. NEW TECHNOLOGIES

Go Global online – expansion in e-commerce.

(common session of the European Economic Congress and European Tech & Start-up Days)

The rise of the phoenix – e-commerce as the beneficiary of the pandemic-inflicted crisis. Marketplace – a natural place for the development of global sales. Everyone wants to bask in the glory of e-commerce but how to stand out from the crowd? Significant resources for the development of e-commerce. How to use them?

EUROPEAN TECH AND START-UP DAYS

Presentation of 18 finalists in 6 categories of the “Start-up Challenge” organised as part of the European Tech and Start-up Days

11.30-12:00
CATEGORY 4 HEALTH & BIOTECHNOLOGY Medicine, health, medical technologies, pharmacy, biotechnology

12.00-12:30
CATEGORY 6 CLIENT & LIFESTYLE Trade, customer experience, e-commerce, fintech, edutech, gaming, sport, leisure industry

12.30- 13.00
CATEGORY 2 ENVIRONMENT Environment protection: technologies for climate, ecological farming, smart energy, use of resources, waste processing

12:15-13:00

 

DIGITALISATION. NEW TECHNOLOGIES

The Internet of Things

(common session of the European Economic Congress and European Tech & Start-up Days)

IoT and the digital transition of the economy. IoT Flow, i.e. the communication of machines and systems – how do we benefit from it? The industrial Internet of Things and the idea of a smart factory under development. Germ-free production – a permanent tendency? IoT in the city, commerce, services, farming and healthcare.

13:30-15:00

 

DIGITALISATION. NEW TECHNOLOGIES

E-commerce and technologies

(common session of the European Economic Congress and European Tech & Start-up Days)

Digital as a strategic direction of development. Commerce in the phase of deep digitalisation. New tools – technologies, logistics, infrastructure. Precisely processed data – the competitive advantage of e-commerce. Payments in the fight for perfect customer experience.

EUROPEAN TECH AND START-UP DAYS

Presentation of 18 finalists in 6 categories of “Start-up Challenge” organised as part of the European Tech and Start-up Days

13.30-14.00
CATEGORY 1 NEW INDUSTRY Industry 4.0, robotics, automation, systems of production, new materials, space industry

14.00-14.30
CATEGORY 5 BUSINESS PROCESSES Management, analytics, ICT, cybersecurity, logistics, HR

14.30-15.00
CATEGORY 3 TRADITION & MODERNITY Traditional industry, energy sector, telecommunication, transport, construction

15:30-17:00

 

MARKET AND MARKETING

Marketing in digital world

(common session of the European Economic Congress and European Tech & Start-up Days)

Current marketing trends including digital transition of economy: hybrid campaigns, new models of reaching the customer, channels in digital marketing that identify opportunities for consumers to interact with brands.

  • Digital marketing - multiple options as an area of creativity and experiment
  • Influencer marketing - professionalisation, effective campaigns with the participation of Internet creators. Cooperation on line creator-brand-agency
  • Where do brands want to be? The key role of social media. Is it still YouTube and Facebook on fire, or is just Instagram and Tik-Tok now?
  • Gaming marketing - growing promotional budgets
  • Changes in the approach to marketing forced by the pandemic. Freezing of the promotional budgets; adaptation through the selection of channels and ways to reach the recipient

DIGITALISATION. NEW TECHNOLOGIES

Cybersecurity

(common session of the European Economic Congress and European Tech & Start-up Days)

The intensifying flow of information and the growing popularity of remote work, lack of the ability to implement technological solutions, outdated solutions and other cyber threats. Act on the national cybersecurity system. Data theft, blackmail, business espionage, politically motivated abuse – many faces of cyberagression. Cyber warfare as a threat of paralysing critical infrastructure. Human – the weakest element? New, effective tools and methods of protecting privacy and secrets of companies in the digital world. Spendings on risk management – cybersecurity market?

19:30

 

Accompanying events

Evening gala including the awarding of prizes for the winners of Start-up Challenge 2020

We will witness presentations of the finalists of the Start-up Challenge competition for the fifth time now. On 3 September, the authors of the most interesting Polish start-ups will present themselves in front of the audience of the European Economic Congress. The winners can count on publicity, media coverage and an open sesame to the world of big business that forms a unified community as part of the European Start-up Days and the European Economic Congress. During the evening Gala, which will be part of the final of the competition, we will select the best start-ups from among the ones submitted in one of the 6 industry specific categories of the competition – an innovative product, technology, business model or optimized existing process. Each winner in their respective category will be awarded the title of ‘Start-up Challenge Winner’. The competition for the best start-ups is an opportunity to present the most interesting and innovative solutions, and also creates possibilities for the promising young entrepreneurs of attracting investors, establishing cooperation with corporations, developing their ventures comprehensively, and promoting them effectively.

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